Press Mentions

Bomoda has established itself as a thought leader on the global Chinese consumer and is a frequent speaker on its growing influence within the international retail market.

The Highs and Lows of Working with a Hot Young KOL, Explained by Brian Buchwald

Bomoda CEO Brian Buchwald offers some tips for luxury brands looking to work with KOLs and some misperceptions about their power that brands would be advised to watch out for.

Sep 21 2017

Why do some Chinese KOLs spur buzz but have no commercial impact?

Bomoda's comprehensive analysis finds a prominent disparity between the ability of many Chinese celebrities to build awareness and engagement and then to correspondingly turn those into purchases in evaluating influencer effectiveness.

Aug 4 2017

Why Jack Ma Is Wooing Small Businesses in the U.S.

Bomoda CEO Brian Buchwald describes Jack Ma's U.S. jobs push a strong marketing and political approach concerning the practicality while he affirms that there is certainly demand from Chinese consumers for foreign goods.

Jun 21 2017
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