Press Mentions

Bomoda has established itself as a thought leader on the global Chinese consumer and is a frequent speaker on its growing influence within the international retail market.

Why do some Chinese KOLs spur buzz but have no commercial impact?

Bomoda's comprehensive analysis finds a prominent disparity between the ability of many Chinese celebrities to build awareness and engagement and then to correspondingly turn those into purchases in evaluating influencer effectiveness.

Aug 4 2017

Why Jack Ma Is Wooing Small Businesses in the U.S.

Bomoda CEO Brian Buchwald describes Jack Ma's U.S. jobs push a strong marketing and political approach concerning the practicality while he affirms that there is certainly demand from Chinese consumers for foreign goods.

Jun 20 2017

With Reebok Expansion, Adidas Challenges Nike in China

Bomoda CEO Brian Buchwald points out that Chinese consumers are more in tune with the athleisure trend set by influencers like Kendall Jenner or Gigi Hadid and want to be a part of that.

Mar 31 2017
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